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Trailer? TrailHIM!!

thank you Pablo Ferro

especially for creating the Clockwork titles AND trailer (using outtakes from the dallies!)

but most importantly, for giving the world the most insane trailer of balls thyme…

THE ZARDOZ TRAILER!!!!!!!!!!!!!!!

ZARDOZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ!!!!!!!!!!!!!!!!!!!!!

how do you market a film like Zardoz?

“You market it.” –Pablo Ferro

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Paul Saul

Paul Harris logo by Saul Bass, 1973

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Apple To The Corps

Paul McCartney owns the René Magritte painting Le Jeu de Morre (The Game of Mora), which became the inspiration behind The Beatles’ Apple Corps logo

 

In my garden at Cavendish Avenue, which was a 100-year-old house I’d bought, Robert [Fraser] was a frequent visitor. One day he got hold of a Magritte he thought I’d love. Being Robert, he would just get it and bring it. I was out in the garden with some friends. I think I was filming Mary Hopkin with a film crew, just getting her to sing live in the garden, with bees and flies buzzing around, high summer. We were in the long grass, very beautiful, very country-like. We were out in the garden and Robert didn’t want to interrupt, so when we went back in the big door from the garden to the living room, there on the table he’d just propped up this little Magritte. It was of a green apple. That became the basis of the Apple logo. Across the painting Magritte had written in that beautiful handwriting of his ‘Au Revoir’. And Robert had split. I thought that was the coolest thing anyone’s ever done with me. When I saw it, I just thought: ‘Robert’. Nobody else could have done that. Of course we’d settle the bill later. He wouldn’t hit me with a bill.‘ [ITP 20: Le Jeu de Morre by Rene Magritte, 1966; the Apple Corp. Logo, 1967]

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Scout’s Honored

King Kong in Girl Scout Cookie Time poster for Quaker Oats by Saul Bass, 1972

Bass would go on to redesign the Girl Scouts of America logo in 1978

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