Tag Archives: 30s

Squirt Tales

Sloppy Joe Jr., just four years of age and having two years behind the bar, is celebrating his graduation from apprenticeship by mixing his first real champagne cocktail behind his father’s world-famed bar. Sloppy Joe Jr., is quite proficient at mixing the more common varieties. And if you think he isn’t quite a bottle man–why just look at that pure Havana Cigar peeking from the pocket of his bartender’s apron.  Below, customers toast the little guy

Havana, Cuba, December 29, 1931 [getty]

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Whip Tart

Ruby Keeler, Miracle Whip spokesmodel, 1933

photos by Dick Whittington on behalf of J. Walter Thompson Company Advertising for client Kraft-Phenix Cheese Company

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